WHAT WE DO:

• Strategy
  We collaborate with businesses and organisations of varying sizes, whether they're established or newcomers, to bring clarity to their purpose, establish their unique voice, gain insights into their customer base, and delineate their objectives.
• Positioning
  At the core of a successful brand lies its positioning. This pivotal aspect shapes a brand's identity, outlining its benefits, competitive advantages, and its significance to the intended audience. Essentially, brand positioning fosters a deep emotional connection with customers. It's about how the brand wishes to be perceived both in customers' minds and in comparison to competitors.
• User Profiles and Journeys
  Drawing from comprehensive customer segmentation, we create vivid user profiles that mirror the target markets of the brand. We then envisage scenarios in which these users might engage with the brand. By comprehending these interactions, we can anticipate potential pain points and gain valuable insights into user behaviour and functionality preferences.
• Naming & Messaging
  The words chosen and their manner of delivery wield considerable influence in defining a brand, on par with its visual aesthetics. Whether it's naming the company or articulating it’s brand promise and positioning, we can craft a genuine verbal identity that resonates authentically.
• Logo Design and Visual Identity
  Our collaborative approach yields a genuine, compelling, and aesthetically pleasing representation of a brand. Through thorough research and fearless experimentation, we explore numerous avenues before arriving at a comprehensive and adaptable visual identity.
• Brand Style Guidelines
  Consistency forms the bedrock of a potent brand. We strengthen the brand by devising logo specifications and comprehensive guidelines encompassing typography, colour palette, iconography, image style, and application. This ensures the accurate and consistent use of brand assets.
• Website Design
  In the digital realm, a brand's virtual footprint is as vital as its physical presence. At Clever Monkey, we approach website design with the same dedication to creativity and authenticity that defines our overall philosophy. Understanding the dynamic landscape of the digital world, we ensure your website seamlessly integrates the broader context of your brand. This involves not only visually aligning with your brand's aesthetics but also considering user experience, functionality, and responsiveness across devices.
• Brand Advertising
  How does a brand engage its audience? Through advertisements, printed materials, events, social media? Our expertise translates the brand's essence into a diverse array of print, digital, and video campaigns that adapt and maintain authenticity across multiple touch-points as the brand flourishes.