The rebrand of G+F Associates, an architect firm in Mauritius, is deeply inspired by the principles of the Bauhaus movement, which championed the harmonious integration of form and function. Embracing simplicity, practicality, and the fusion of art and design, we sought to reflect these values in our new identity. By focusing on clean lines, thoughtful details, and a commitment to both aesthetic beauty and functional excellence, the G+F visual identity pays homage to the Bauhaus ethos while creating a distinctive and personalised vision for the future of the company.

The G+F logo was designed using AF Kub font, an experimental 3D typeface utilising light, midtones, and shadows. It was created in 2002 by Jean Lou Désiré, a Mauritian type and graphic designer. The font was chosen for its cubic style, unique isometric projection from a bird’s eye perspective, and experimental nature. The fact that it was designed by a Mauritian designer adds a special touch to the identity of a Mauritian architecture firm.

The G+F logo has a unique and highly memorable shape, due to its simplicity and seldom-used visual angle, which allows for a multitude of variations in both colour and pattern.