A unique offer buy Clever Monkey is family logos. The concept is an attempt to bring back a long-lost tradition, formerly exclusive to royals, aristocrats and important land owners.

The Family Logo concept makes use of the unique elements of design of the olden-days family crests (family values, professions and estate/regional characteristics), coupled with modern-day brand design. The idea is to leave a professionally designed “family logo” to future generations, as a reminder of what their family name stands for.

La Trêve is the Fabre-Lefébure family home - a family of three, Father Architect, mother Interior Designer and school-going daughter with a very unique personality. The logo bears a variety of details, each attributed to a specific family value, profession, personality trait and more.