Maison Escoffier

Brand ID Design

Maison Escoffier is a high-end pastry brand. The brand identity was created to cater to their new shop in Moka, Mauritius. Maison Escoffier is a sister brand to Institut Escoffier, a trade school specialised in all professions related to the luxury industry.

The inspiration for the brand identity comes from the coat of arms of Villeneuve-Loubet, a small commune in south-eastern France, hometown of Auguste Escoffier. Villeneuve-Loubet’s main export used to be silk and the symbol on the coat of arms represents two crossed-over silkworm cocoons.