The Et Mé Créa logo was designed to reflect the brand’s handmade quality, creative energy, and personal story. The word “mé” features a fluid, custom script that adds warmth and character, with the accent transformed into a leaf as a subtle nod to the plant-based nature of the brand. This is paired with a serif typeface for “CRÉA” and the tagline, lending structure and a touch of vintage flair.

Hand-drawn illustrations of a spatula and expressive hands frame the logotype, reinforcing the artisanal, home-cooked essence of the brand. Radiating lines above the name create a sunburst effect that evokes freshness and creative inspiration. The composition feels dynamic yet balanced, with a stacked layout that ensures clarity across formats.

Technically, the logo was crafted for versatility — scalable, legible in monochrome, and adaptable to a range of applications from packaging to digital. The blend of custom lettering, illustration, and thoughtful composition makes it instantly recognisable and true to Mélanie’s inventive, hands-on approach to vegan cooking.